The secret of Sinotruk against depression trend: establishing sales units abroad

International trading environment in 2010 is still negative factors such as the weak global economy recovers, which affects the production of economic programs in different countries, continued rise in commodity prices and international trade, protectionism seems Sinotruk right direction the international market. May 14, 5082 Sinotruk trucks have been exported to the accumulation and realized export milliom 390 yuan.

"The expectations at home business" to "the pursuit of business opportunities abroad"

This year, Sinotruk has changed its traditional export model and one of the "Waiting for business opportunities at home" to "the pursuit of business opportunities abroad," is divided into six international markets regional and established representative offices in 24 countries markets, each member is responsible for marketing services network planning and furniture. Sinotruk now has over 70 international distributors, 300 units servicing and their products declined from 94 countries. Each regional market and representative network of sales and after-sales services and spare parts supply network to ensure the sustainable development of international marketing and international strategy.

Make the famous brand SINOTRUK

Sinotruk international export brand "SINOTRUK" as a mark of export was recommended by CCCME and received the title of "the most competitive brand in the market," the Ministry of Commerce. Meanwhile, Sinotruk has the qualifications " of the National Assembly and parts export base "and SINOTRUK brand preferred as the vehicle of a customer brand products have gained international recognition Chinese exports.

Logo and brand CNHTC SINOTRUK, HOWO AND ETC SITRAK were in Madrid states and 20 major markets outside of Madrid members states: Meanwhile, Sinotruk taken various measures to protect its international brands.

Founded sales units abroad

Combining the functions of trade, Sinotruk, developed the business strategy and the details of implementation for export to satisfy any separation of exports and yuan purchase of vehicles for export. Sinotruk single, enterprise self-export and export related standard formulated. May 8 Sinotruk made an offer to the dealer of the logistics of the year 2010, which is standard logistics and reduce costs.

Transmission mode and adjust the structure promotes the development of the international market, brought new development opportunities arising from international Sinotruk: establishing a model of cooperation defined cooperation and the amount of CBU and KD, with the first batch of 250 trucks and KD assembly being prepared at the end of last year delivered 500 trucks Sinotruk in Algeria and in April this year, he transferred 300 truck HOWO A7, KD mount components 200 trucks were delivered to Morocco, orders Central Asia and South East Asia have been actively, traditional markets, Angola and Ethiopia would be great to complete the transaction recently and therefore in the emerging markets of South America, Venezuela 500 HOWO A7 truck itself increased to about 750 trucks and 250 other trucks were out-off assembly. Sinotruk had emissions in Brazil and expects that Sinotruk products get 150 trucks per quarter in South America.

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